2D Video Explainer
“Garderober.me”
Project Overview: The 2D Explainer Animation for garderober.me Marketplace was developed to introduce potential customers to an online platform that specializes in buying and selling secondhand clothing. The goal of the animation was to explain the website’s mission of promoting sustainable fashion, while walking users through the process of buying and selling pre-loved clothes on the platform. The video aimed to communicate the platform’s ease of use, affordability, and eco-friendly values in a short, engaging, and visually appealing way. The target audience was primarily young adults interested in sustainable shopping.
Results and Impact: After its launch on the website’s homepage, the explainer animation significantly increased user engagement. The video attracted more visitors to the platform and contributed to a noticeable rise in account sign-ups and sales. Customer feedback highlighted that the animation made the platform seem approachable and easy to use, which helped first-time sellers feel confident listing their items. The concise storytelling and visually engaging design made it shareable on social media, expanding the platform’s reach. As a result, the explainer animation not only served as an educational tool but also played a key role in the website’s branding and marketing efforts, establishing it as a leader in the online secondhand clothing market.